At Lovelane, we know the power of community—people coming together to make something meaningful, joyful, and lasting. That spirit is at the heart of our new partnership with Second Serve Resale, an online nonprofit designer resale shop founded by Rhode Island attorney-turned-social-entrepreneur Amy Hebb.
Second Serve Resale was born from Amy’s lifelong love of thrifting and a simple but powerful idea: what if the booming resale market could meaningfully benefit nonprofits instead of large corporations? During the pandemic, she turned that idea into reality—launching a volunteer-run, mission-driven online store that allows buyers to shop curated, high-quality clothing and direct 85% of their purchase price to a nonprofit of their choice.
That generosity is not an accident; it is Second Serve’s entire purpose. And thanks to the connection between Lovelane former Board Member and parent Rose Ann Miller and Second Serve founder Amy Hebb, Lovelane is honored to be one of the organizations featured at checkout.
So, when shoppers select Lovelane during their purchase, Lovelane receives 85% of the sale—a remarkable model of giving that amplifies every dollar and turns everyday wardrobe choices into real impact for our riders, horses, and programs.
Second Serve Resale currently partners with eighteen nonprofits across the country, from Meals on Wheels to Girls on the Run, as well as organizations in Guatemala and California. Lovelane is proud to be part of this thoughtful and diverse network of missions making a difference in New England and beyond.
And the items? They are not your average consignment finds. Second Serve offers curated, designer pieces donated by supporters who believe fashion can—and should—be more sustainable. By choosing resale, buyers help reduce textile waste, support fairer consumption practices, and give new life to beautiful items that might otherwise be discarded.
Lovelane is thrilled to support a fellow nonprofit doing such good for both the community and the planet. This partnership creates a true win-win: you refresh your wardrobe with something wonderful, and your purchase directly supports therapeutic horseback riding for children with special needs.
We encourage our community to explore Second Serve Resale, discover something special, and select Lovelane at checkout to make your purchase go even further.
Shop Second Serve Resale → Choose Lovelane → Make an impact.
Listen to the whole WBZ podcast at: https://bit.ly/SSRpodcast